Mascus celebrates its 10th anniversary

Mascus, the world’s leading online marketplace for construction machinery, transportation vehicles, material handling, agricultural and forestry equipment, is 10 years old this year. Established in Finland in 2001, Mascus is now in 39 countries, in 38 languages and with 46 domains. With over 2 million unique users every month (and growing) and more than 170,000 adverts online, Mascus is a global phenomenon, growing steadily during the recession and continuing to expand its international reach.

“The Mascus concept has proved to be incredibly robust. It’s clear that we meet a real need for dealers and users alike to be able to access a truly global marketplace,’ says Mascus MD Fredrik Larsson. “I believe our success over the past decade is down to three main things: our commitment to internationalization, our continual investment in delivering a better user experience and the development of our product portfolio to provide targeted services for our customers.”

Growing local markets while opening global routes to trade

Mascus opened its first overseas offices in UK, Poland and Sweden in 2004, and signed its first licensing agreement in Norway the same year. Mascus is now present in 39 countries including USA, Australia, South Africa and countries throughout Europe with key licensing deals already in place for Turkey and China and further expansion into Brazil, Russia, India, Mexico and Middle East planned during 2011.

“Establishing licensing agreements with strategic partners has been a key part of our evolution,” says internationalization director Tomasz Odrobinski. “Our multi-local concept means that dealers get the benefits of local market expertise and increased local market exposure coupled with access to a vast international marketplace, without being hindered by language barriers.”

Improving technology, evolving services

The other side of Mascus’ success is their ongoing development of technology and services. Since launching Mascus have changed their platform twice, including a major relaunch in October 2010, which added innovative search functionality.

Mascus have also innovated by creating a rich product portfolio, including the Mascus Locator, a heavy industry trade directory covering everything from maintenance and spare parts to financing and legal. Launched in 2008, the Locator now has over 25,000 listings. Mascus also provide web services including integration with dealer’s websites, technical support, web pages and tools for managing stock online.

“In the last six months we have ranked top five across all sectors compared to other online portals,” says sales director Rickard Petersson. “We doubled the amount of visitors we received in just over a year, despite the economic conditions and we’re continuing to invest in new services and a better user experience for our customers.”

Fredrik Larsson, Managing Director, +358 50 314 2511,

Rickard Petersson, Sales Director, + 46 70 660 2780,

Tomasz Odrobinski, Internationalization Director, + 358 40 750 4922,

About Mascus:

Mascus - Is an electronic marketplace for used farm machinery, forestry, material handling and groundscare equipment, construction and transportation vehicles. Product ranges include tractors for sale, trailers for sale, used trucks for sale, diggers, box trailers, forklifts, mini diggers, dumpers and excavators. Mascus makes trading in used machinery and equipment quicker and more efficient by collecting in one place information about the supply and the demand. All dealers, producers, and end users are welcome to offer their used machines and equipment for sale via the marketplace.

Mascus is a trading company of Alma Media Corporation.

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