Mascus Enters the Chinese and Taiwanese Market

Mascus, the world’s leading online marketplace for transportation vehicles, construction machinery, agricultural and forestry equipment is pleased to announce a new licensing agreement in China with ANB, a company based in Xiamen.

“Mascus China and Taiwan will be our 40th and 41st territories, marking one of the most significant milestones in our history,” says MD Fredrik Larsson. “The sheer size and speed of growth of the economy makes it a vital step in our globalization plan. It is the first of the BRIC countries to sign with Mascus and we are working hard on deals in Brazil, India and Russia next, as well as other key territories such as South Korea and Mexico.”

Opening up Asia

Already present in Australia, New Zealand, Indonesia, Thailand and Malaysia, with sites in Japan, Taiwan and South Korea, the new Chinese office will strengthen Mascus’ position in Asia and open up new opportunities for customers across the world to break into the huge Chinese marketplace.

Mascus China will cover Greater China, including the People´s Republic of China, Hong Kong and Macau; as well as the Republic of China (Taiwan).

“Unlike our competitors, Mascus now has a truly global presence,” explains Internationalization Director, Tomasz Odrobinski. “Establishing a permanent base in China opens up the world’s biggest market to our customers, as well as helping Chinese customers reach local and global markets more effectively.”

A complete local and global solution

With an average GDP growth rate of 10% in the last decade, China is home to several major global manufacturers as well as hundreds of manufacturers of machines, spare parts and other services This latest licensing deal benefits both sellers and buyers of plant machinery across the region.

“Mascus China will have a significant impact on local companies,” explains Sales Director, Rickard Petersson. “Firstly, it will make it easier for Chinese dealers to reach the rest of the world more effectively. Secondly it will help regional manufacturers in China sell to other areas of the country more easily and thirdly the Mascus Locator, our heavy industry directory, will allow manufacturers of spare parts and other services to reach a huge audience, both locally and globally.”

An experienced partner

Mascus have partnered in China with ANB, a company based in Xiamen in the South East of the country. “We’re delighted with the new agreement with Mascus,” says Anders Nilsson, MD of ANB. “China already has several B2B sites but only Mascus can offer this complete solution for the heavy machinery sector. With the current focus on the Chinese economy and companies around the world keen to do business here, this is the perfect time for such a venture. We’re looking forward to developing Mascus China into a cornerstone of the Mascus brand.”


Fredrik Larsson, Managing Director, +358 50 314 2511,

Rickard Petersson, Sales Director, + 46 70 660 2780,

Tomasz Odrobinski, Internationalization Director, + 358 40 750 4922,

Anders Nilsson, Country Manager China & Taiwan +86 159 80 859 586,

About Mascus:
Mascus - Is an electronic marketplace for used farm machinery, forestry, and groundscare equipment and transportation vehicles. Product ranges include tractors for sale, trailers for sale, used trucks for sale, diggers, box trailers, mini diggers and excavators. Mascus makes trading in used machinery and equipment quicker and more efficient by collecting in one place information about the supply and the demand. All dealers, producers, and end users are welcome to offer their used machines and equipment for sale via the marketplace. In Asia region Mascus has following websites www.mascus.co.id, www.mascus.jp, www.mascus.co.kr, www.mascus.com.my, www.mascus.com.sg, www.mascus.co.th, www.mascus.com.tw, www.cnmasike.com and in Australia Oceania www.mascus.com.au and www.mascus.co.nz

Mascus is a trading company of Alma Media Corporation.

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