Caterpillar to sell used equipment via Mascus

Caterpillar has signed a co-operation agreement with Mascus (www.mascus.co.uk), a prominent online market-place for used equipment.

Caterpillar has been using the internet as an important communication channel for many years, and understands the importance of this media for the future. In addition to the main portal www.cat.com, Cat was also one of the first manufacturers in the world to build a used equipment website (www.catused.com) to help customers locate and review quality used equipment available for sale from Cat dealers around the world.

To strengthen Cat’s used equipment sales, a partnership has been formed with Mascus www.mascus.co.uk, a leading online market place for used equipment. Used equipment inventory from Cat dealers will be found on Mascus, thus increasing the visibility on the web.

Left to right:
Michael D Young, Product Manager - CatUsed, Build&Quote Customer Support Services, Caterpillar. Rickard Petersson, Sales Director Mascus. Kaj Forsström, IT Manager Mascus. Marc Mandt, Country manager USA, Mascus Robert Gregus, eBusiness Marketing & Communication Customer Services Support Division, Caterpillar Diane Ghiglietti, Vice president of Sales USA, Masus.

“The partnership with Mascus supports Caterpillar’s used equipment sales strategy. The equipment is significantly more visible on the web, which means it’s more visible to customers surfing the web for used equipment…” says Marketing & Sales Operations manager, Robert Gregus.

Altogether, Caterpillar Inc. will publish and update on Mascus more than 40 000 used equipment listings from 160 Caterpillar dealers. A direct integration between CatUsed and Mascus ensures no double entry for dealers. Mascus will make the inventory visible in 35 languages across the globe.

“With Mascus strong online visibility and international presence, Caterpillar Inc. will help its dealer network to reach a large audience of buyers visiting Mascus website every month and increase their sales of second-hand machinery” Says Mascus Sales Director Rickard Petersson.

About Mascus: Currently, Mascus ( www.mascus.co.uk) has over 2.000.000 visitors monthly. Products listed on Mascus cover a wide range including, tractors, trailers, forklifts, diggers, used trucks and much more. The company has fast expanded its operations in Europe, North America, Oceania and South Africa and has local sales representation for altogether 32 countries worldwide.

About Caterpillar: For more than 85 years, Caterpillar Inc. has been making progress possible and driving positive and sustainable change on every continent. With 2009 sales and revenues of $32.396 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The company also is a leading services provider through Caterpillar Financial Services, Caterpillar Remanufacturing Services, Caterpillar Logistics Services and Progress Rail Services. More information is available at: www.cat.com


Caterpillar contact:
Robert Gregus
Marketing & Sales Operations EAME

+41 228494484

Mascus contact:
Rickard Petersson
Sales director

+46 70 660 2780

Mascus UK contact:
Robert Tate
UK and Ireland Sales Manger

+44 7970 23 0055

Notes for Editors:
Press materials and pictures:
English www.mascus.com/press
General Press Inquiry:
For more information
Polina Brachkov, Mascus Communication Manager,+ 358 50 381 49 45,